At ProCook, we are fuelled by passion -a passion for cooking, for quality and bringing inspiration to every corner of your kitchen.

Our ProCook story

Cooking isn’t just what we do at ProCook, it’s who we are.
Founded in 1996 by Daniel O’Neill, ProCook began as a family-run mail-order business with a simple belief: home cooks deserve great value, professional-quality kitchenware.

It all started with a Sunday roast and a bit of friendly, family rivalry. Who could make the crispiest potatoes, fluffiest yorkshires and perfectly roasted meat? Those special moments around the table sparked a lifelong love of cooking and a simple belief: with the right cookware, anyone can create something to be proud of.

Since then, we grew quickly and in 1999 opened our first retail store in Mansfield. We now have stores in 75 locations across the UK, but our commitment to offering high-quality products at exceptional prices has never changed.

Our Mission

Our mission is to ignite a passion for cooking in every home by offering high-quality kitchenware that inspires confidence, creativity and pure cooking joy.

At the heart of everything we do is a commitment to great service, great value, exceptional quality and being a responsible retailer. We want every experience with ProCook to feel effortless, whether you’re shopping online, visiting our stores or using our products in your own kitchen.

So whether you're cooking for yourself, feeding the family or trying something new, we’re here to help you cook better every day.

Responsibility that goes beyond the kitchen.

As a certified B Corp and a responsible retailer, we are dedicated to making a positive impact and doing the right thing - for our customers, our team and the world around us.

We're a certified B Corp, recognised independently for running a responsible and well-managed business. You can shop with us knowing we put care into our products, our people, and the way we operate.

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Why buy from ProCook

Taste the quality, at prices that don't bite.

Great tasting food starts with high-quality cookware. At ProCook, our products are designed to deliver exceptional results and lasting value, meal after meal.

Responsibility that goes beyond the kitchen.

As a certified B Corp and a responsible retailer, we are dedicated to making a positive impact and doing the right thing - for our customers, our team and the world around us.

Helping you cook with confidence.

From expert advice in-store and online, to seasonal recipes and cooking tips you wish you'd known sooner, we bring you everything you need to cook with confidence, creativity and joy.